New MoMA Art Supplies Help Kids Find Their Inner Artist
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What if your child could color with the hues of Claude Monet’s waterlilies, draw in the tradition of Surrealists, and sculpt in the spirit of Joseph Cornell? Making with MoMA, a new line of art kits and supplies inspired by the legendary art collection of the Museum of Modern Art in New York, takes cues from modern masters to inspire creativity.
Available online now, through Target and the MoMA Design Store (both in stores and online), Making with MoMA is the result of a collaboration between MoMA’s education and curatorial departments and Kid Made Modern, the children’s art-supply company founded by designer Todd Oldham. The collection, which is priced from $5.99 to $24.99, reflects the museum’s 80-plus years of educational programming. (The MoMA Design Store in SoHo will also host a Kid Made Modern pop-up and Making with MoMA workshops from March 28th to May 20th.)
While Making with MoMA uses famous artworks as points of departure, it’s meant to embolden wee artists to make their own masterpieces. “We want to make sure that the experience is as open-ended as possible,” Oldham explained. “We’re not trying to tell you to paint like Van Gogh or knit wire like Ruth Asawa; we’re saying these are the genres to explore, and these are some facets that you might like.” The kits and art supplies present opportunities for children to make art independently, as well as with family and friends.
This first capsule collection, which will be followed by a larger line this fall, includes a three-part sketchbook designed for the Surrealist game of exquisite corpse, as well as kits for making a collage or a shadow-box sculpture. And, importantly, Oldham explained, all of the materials are artist quality—a rarity for kids’ art supplies—and environmentally friendly.
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