COVID-19 Is Accelerating The Art World’s Adoption Of Technology
Crowded art shows and galleries, auctions, and fairs seem a distant memory. The global COVID-19 pandemic has radically impacted many industries and art is no exception.
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“It’s a pivotal moment,” Frances Morris, director of Tate Modern told The Guardian. “We’re going to talk in terms of before and after. The virus will change a lot of things for art.”
While the situation is grave for many, it also offers opportunities. Rather than talking about technology and how it can make art more accessible, people are being forced to embrace it.
Small private galleries all the way up to the internationally renowned Art Basel have launched online viewing rooms. Others have gone further and utilized immersive technology as a response to the current situation, but it should be adopted as a more long-term solution to open up the industry to the masses.
With the physical New York art fair being canceled due to the coronavirus pandemic, a virtual online version of the event is being held in its place. It will allow over 200 galleries to showcase up to 30 works each in individual Viewing Rooms from 8th-15th May.
The site is also using augmented reality to offer users the ability to view artworks, such as paintings or photographs, to-scale and upon their own walls. Audiences will also be able to view video art and narrative content and search for works by artist, price, medium, gallery, and section, amongst other fields.
Registration for the Frieze Viewing Room will be free and open to all once it opens. Keep your eyes on the Frieze website for information.
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