Art Is At The Core Of Entrepreneurship, Ignore It At Your Peril
Featured on forbes.com
As technology moves the world at ever greater speeds and artificial intelligence becomes the electricity of the twenty first century, engineers are revered, and STEM subjects encouraged. At times, this comes at the cost of art and the human element. A computer science graduate is currently guaranteed to find a well-paying job, whereas a liberal arts graduate may find it harder.
Yet the most interesting people I know have diverse tastes and are Renaissance men and women. In the Renaissance, it was a mark of prestige to have an understanding of the arts, and the sciences, to speak several languages and have creative pursuits. As well as beheading his wives and periodically invading France, Henry VIII also wrote sonnets.
The arts, whether visual, theatre or music, give us an understanding of the human condition, which is universal and eternal. While the way we communicate has changed, what we want to say has not. The child of an egotistic parent will recognize King Lear’s selfishness and anyone who has ever been in love will identify with the tenderness of Rodin’s The Kiss.
The end user of every product is human, whether that product is software, a dress or a book. A narrow focus on product or financial metrics, which dismisses the human element, is unlikely to create something lasting.
Click here to read the full article.