Could A Nail Art Printer Be Girls' Gateway To The Tech World?

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With all the talk about getting more women in technology, I'm always looking for female-run companies. Recently, I got an email from Preemadonna, which bills itself as a San Francisco-based company that focuses on using technology to provide lifestyle products for women and girls.

That sounded good. Then, I looked at the product.

It's called the Nailbot. And its premise is to instantly print art onto your fingernails using your smartphone.

Is this the cutting edge of women-centered technological innovation?

I asked CEO and Co-founder Pree Walia, and the way she laid it out, it was like the Nailbot was a gateway drug for girls to the world of technology: Preemadonna is trying to meet many young girls in a place where they can express themselves and have fun.

"It is a beauty tool, but for young girls it's a learning tool," Walia says.

Walia says when they see the Nailbot, which will sell for about $199, both girls and boys want to know more about the technology behind it. And Preemadonna is pitching it as both a beauty device and a sort of arts and crafts tool.

"Girls can design their own Nailbot art," Walia says. "It's really a mobile platform for art with uses well beyond fingernails."

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